Keep it Local!!


Real estate news is as pervasive as real estate itself.   'Sales are slowing','Market shifting', '2 more years of Growth Expected'.  The definitive claim about what's happening in the market is ubiquitous and cacophonous.  The challenge today is not the shortage of information, but rather its surfeit.  How do we intelligently discern the avalanche of information? 

Real estate is hyper-local.  Reports of 'Southern California Trends', or the 'LA market' are all relevant - and all partial.  What we're seeing in the first time home buyer's market on the east side is different than what we're seeing in the Hollywood Hills +$3,000,000 market, which is different that what we're seeing in the commercial market in mid-city.

Just make sure - when you're listening to the pundits (ourselves included) - that we're talking about YOUR market.  Make sure that your data is hyper-local - or make sure you're working with a hyper local.

Know what I mean?


LA is expensive, but it's struggling to stay within the top 10 cities of the world (it tied Tel Aviv for #10 in 2019). Signapore, Paris, Hong Kong - all tied for 1st.  
Easter Brunch
Martha Stewart came by our house to meet with us for an early Easter brunch.

And Here was our Menu.
Rooftop Bites & Panoramic Views
A rooftop bar, the first of its kind, may be on the way in El Segundo, offering visitors panoramic views of LAX and the South Bay.

2019 LA Beer Fest
The 11th annual LA Beer Festival follows last year's sold out event, and this year's promises to be even better. The event will feature dozens of international and domestic beers, over a dozen food trucks (food sold separately) as well as live entertainment.

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